ChannelTim

  Paramount+, the rebranded CBS All Access streaming service from ViacomCBS, launched today. It got me thinking about this photograph. Are you familiar with it?  If you aren't, perhaps you're wondering why Tom Cruise is standing next to Charlton Heston who is standing next to Penny Marshall who is standing to Bob Hope who is standing next to Victor Mature who is standing next to *squints* Elizabeth McGovern who is standing next to Robert De Niro. The whole photo is full of weird combinations like that - Shelley Long next to Jimmy Stewart, Molly Ringwald next to Dorothy Lamour, Gregory Peck next to Debra Winger. This photograph was taken in celebration of Paramount's 75th anniversary in 1987. But you're forgiven if you didn't guess that, because who looks at all these people and thinks immediately that what they all have in common was working for Paramount at one point? Certainly not I.  And therein lies the problem with Paramount+'s marketing strategy. Paramoun