It seems impossible that a franchise 25 films in could still be having firsts, but the trailers for the upcoming James Bond film, No Time to Die , preview a big one. The shakeup to the patented Bond formula comes in the form of James Bond’s (Daniel Craig) love interest, Dr. Madeleine Swann (Lea Seydoux), who returns to the series after making her debut in 2015’s Spectre . The Bond girl is a staple of every film in the franchise, but never before has a Bond girl been a major character in more than one film. The No Time to Die trailers make it clear that Seydoux’s not coming back for a mere cameo, but rather Bond and Madeleine’s relationship provides the emotional momentum to the film’s story. This subtle but important innovation provides the decades-old franchise with a chance to change its historically poor reputation when it comes to female characters. The fates of a Bond girl are typically revealed within a couple hours after her introduction. They either ride off into the sunset w
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